Course Description
Our Digital Marketing course is designed to take you from the basics to advanced, real-world marketing strategies. You will learn how to plan, execute, and analyze marketing campaigns across different online channels.
This course focuses on hands-on projects, social media marketing, SEO, email marketing, content creation, paid advertising, and analytics. Whether your goal is to become a digital marketer, social media manager, or grow a business online, this course provides practical skills and industry best practices.
By the end of the course, you will be able to create effective marketing campaigns, analyze performance metrics, and optimize strategies to achieve measurable business results.
What you'll learn
- Social media marketing strategies
- SEO and website optimization
- Email marketing and campaigns
- Analytics and performance tracking
- Content marketing and SEO integration
- Paid advertising (PPC) campaigns
This course includes:
- Hands-on practical training
- Assignments
- Real-world projects
- Internship opportunity on completion
- Career guidance & support
- Certificate of completion
Course Content
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Introduction to Digital Marketing, channels, and strategies.
Week 1
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Understanding websites, domains, hosting, and basic SEO.
Week 2
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Basics of social media platforms for marketing.
Week 3
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Introduction to content marketing and blogging.
Week 4
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Keyword research and on-page SEO techniques.
Week 5
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Off-page SEO, link building, and directory submissions.
Week 6
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Creating SEO-friendly content and meta optimization.
Week 7
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Analytics setup and understanding traffic insights.
Week 8
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Facebook marketing fundamentals and page optimization.
Week 9
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Instagram marketing strategies and content planning.
Week 10
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LinkedIn & Twitter marketing for businesses.
Week 11
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Paid social media campaigns basics (Facebook Ads, Instagram Ads).
Week 12
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Introduction to Google Ads and PPC campaigns.
Week 13
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Keyword targeting and ad creation strategies.
Week 14
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Email marketing fundamentals and building campaigns.
Week 15
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Automation tools and tracking campaign performance.
Week 16
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Advanced SEO techniques and local SEO.
Week 17
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Content marketing strategy and funnel creation.
Week 18
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Social media marketing analytics and optimization.
Week 19
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Retargeting, remarketing, and conversion tracking.
Week 20
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Hands-on live campaigns and project creation.
Week 21
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Analyzing results and improving campaigns.
Week 22
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Preparing portfolio and reporting strategies.
Week 23
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Final assessments, certification preparation, and launch guidance.
Week 24
Requirements
- Basic computer knowledge
- No prior marketing experience required
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Review
Ayesha Malik
(5) Reviewed on Aug 10, 2025This Digital Marketing course taught me social media strategies and SEO techniques from scratch. Very clear and practical.
Bilal Ahmed
(5) Reviewed on Aug 18, 2025The hands-on projects for Google Ads and Facebook campaigns really helped me understand paid marketing effectively.
Faizan Ali
(5) Reviewed on Sep 2, 2025The content marketing and email automation modules were excellent and easy to implement for real campaigns.
Sana Raza
(5) Reviewed on Sep 15, 2025The instructor explained SEO, social media, and analytics in a very simple way. I now feel confident managing digital campaigns.
Usman Tariq
(5) Reviewed on Oct 3, 2025This course is perfect for beginners. The practical campaigns helped me learn digital marketing step by step.
Hina Yousuf
(5) Reviewed on Oct 20, 2025From SEO to paid ads, everything was covered in detail. I feel ready to manage real digital marketing campaigns now.
Faisal Mehmood
(5) Reviewed on Nov 5, 2025A well-structured Digital Marketing course with real-world projects, giving practical skills to run campaigns effectively.