Course Description
Our Social Media Marketing course is designed to take you from beginner to advanced level, teaching you how to create, manage, and optimize campaigns across major social media platforms.
This course focuses on hands-on projects, content creation, Facebook & Instagram Ads, LinkedIn & Twitter marketing, analytics, and growth strategies. Whether your goal is to become a social media manager, digital marketer, or grow a business online, this course provides practical skills and industry best practices.
By the end of the course, you will be able to run effective social media campaigns, analyze engagement and performance metrics, and implement strategies to increase reach, conversions, and brand awareness.
What you'll learn
- Social media strategy and planning
- Content creation for social media
- Social media advertising (Facebook, Instagram, LinkedIn)
- Analytics and performance tracking
- Community management and engagement
- Paid advertising (Facebook & Instagram Ads)
This course includes:
- Hands-on practical training
- Assignments
- Real-world projects
- Internship opportunity on completion
- Career guidance & support
- Certificate of completion
Course Content
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Introduction to Social Media Marketing, understanding platforms and digital marketing ecosystem.
Week 1
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Creating business accounts and profiles on Facebook, Instagram, LinkedIn, and Twitter.
Week 2
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Understanding social media audiences and crafting buyer personas.
Week 3
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Basics of content creation: images, videos, captions, and hashtags.
Week 4
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Social media posting strategies and creating content calendars.
Week 5
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Planning content calendars and posting strategies for consistent engagement.
Week 6
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Introduction to paid advertising (Facebook, Instagram, LinkedIn) and targeting audiences.
Week 7
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Analytics, campaign optimization, influencer collaborations, and measuring ROI.
Week 8
Requirements
- Basic Social Media knowledge
- No prior marketing experience required
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Review
Ayesha Khan
(5) Reviewed on Aug 12, 2025This Social Media Marketing course helped me understand Instagram and Facebook marketing from scratch, very practical and easy to follow.
Bilal Ahmed
(5) Reviewed on Aug 25, 2025The practical campaigns on Facebook Ads and Instagram growth really helped me improve audience engagement and leads.
Faizan Ali
(5) Reviewed on Sep 5, 2025Content planning and scheduling lessons were fantastic; I can now create engaging posts for multiple social media platforms.
Sana Raza
(5) Reviewed on Sep 18, 2025The analytics and reporting section helped me track engagement and optimize campaigns effectively.
Usman Tariq
(5) Reviewed on Oct 2, 2025This course is perfect for beginners; I learned how to grow an online brand and manage multiple social media accounts efficiently.
Hina Yousuf
(5) Reviewed on Oct 15, 2025The instructor made social media advertising very easy to understand; I can now run campaigns and track results confidently.
Faisal Mehmood
(5) Reviewed on Nov 1, 2025A comprehensive Social Media Marketing course with practical tips, real-world projects, and campaign optimization strategies.